Not every business can afford to spend a lot of money on internet marketing, even though it’s a vital part of marketing in today’s world. Some companies use innovative tactics to increase their online marketing efforts, such as looking for corporate trading opportunities with organizations with digital advertising expertise, such as Sherwood Integrated Solutions.
Even if you have a really small budget, you cannot afford to NOT spend money on internet marketing.
Here are some tips for deciding how to best spend the money, regardless of how much or how little you have:
Consider your ultimate goal – What exactly is it you hope to achieve through online marketing? Do you want to focus on branding? Lead generation? Sales? If you have enough money, you can choose more than one goal to go after, although you should prioritize them. When allocating your budget, spend most of the money in areas that are relevant to your goal. If you are concerned about branding for instance, social media marketing is a good place to start. PPC ads will likely be at or near the bottom of the list.
Decide which marketing channels to use – After you’ve determine which areas will be best for helping you to achieve your goals, the next step is to narrow down the options and select some specific channels. Since there are dozens of social media networks out there, you won’t have time to invest in them all. Select two or three and focus on them. If you feel that content marketing will be your best bet, select a blogging system and integrate it with your website. Decide if it would be worthwhile to invest in a content provider or if you will have the time and knowledge to create content yourself.
Always incorporate SEO into your online marketing – No matter what your goal is, search engine optimization is always a must. It has a place in social media, blogging, content creation, PPC ads, link building strategies, and so forth. Search Engine Land explains that SEO isn’t even “a cost, but an investment”.
Decide what percentage of your budget you are going to spend on what – According to SmartInsights.com, e-commerce companies spend anywhere from 10% to 24% of their budget on SEO, and anywhere from 29% to 57% on paid search. However, you might not even have an e-commerce company, and even if you do, your needs might be different than those of your competitors. Video marketing can make up a huge portion of your online marketing spending – especially if you want to produce high-quality videos that showcase your products or services.
Always track your results – There are plenty of tools out there to help you track your internet marketing results. The metrics you should be tracking, according to this post on Forbes, include number of total visitors to your site, bounce rate, conversions, customer retention rate, and more. Use platforms such as DashboardJunkie and apps like BrandWatch and Keyhole. As you begin to get an idea of what is bringing in the most success in helping you achieve your goal, you’ll have a better idea of where to allocate your money in the future.
It’s important to realize that online marketing will grow with your company. Even if you don’t have much to work with right now, your budget will increase in time, just as long as you make smart decisions. If you are interested in corporate bartering, visit SherwoodIS.com to learn more about its advertising solutions.