WordPress is one of the most popular software platforms for businesses to use for their content. But what makes it so popular and why do plenty of companies chose to use it?
The basics of WordPress
WordPress was launched in 2003 with hopes to offer the ideal content management package for business. Whilst it is, in its most basic form a blogging tool, it has developed over time to become a complete content management tool.
25% of the world’s websites are created on WordPress, including 76.5 million blog sites. Which means that it should come as no surprise that WordPress has as much as 65% of the global CMS market.
Why WordPress has proven to be so popular
So, what are the reasons why WordPress has become so popular since its creation? Let’s take a look at the biggest reasons why some businesses use WordPress.
It is free
Now this is a big plus point for plenty of companies. Having a free way to create a blog or website can prove incredibly vital for those businesses that need a simple and functional solution that isn’t going to drain their resources.
There is so much you can do with WordPress
WordPress is an incredibly useful blog publishing platform, and it remains the first choice for plenty of businesses. However, there is so much more that you can do with WordPress that you may not realize. It not only gives you the flexibility to create any type of website, but you can also choose from a variety of themes and plugins to increase the functionality even more.
WordPress is a friend of SEO
When you start to think about creating a website or blog, then you need to think about SEO. After all ensuring that you have keywords in the text is how you can make sure that you have plenty of visitors. SEO isn’t the easiest thing to master, which means that the fact that SEO is so much easier with WordPress is yet another reason why businesses will use it. Sometimes enlisting help with creating getting starting is a great idea, companies like Spark Logix can not only help you create a dynamic site but also help with your SEO needs.
It is easy to use
Not everyone is lucky enough to be a tech expert. This is where WordPress comes in handy. WordPress is incredibly easy to use, and if you are struggling to get to grips with it still, then there are a number of online guides and tutorials that you can watch or read to learn top tips.
You can make it your own
One of the worst things about being in business is blending in with the crowd. WordPress not only gives you some commonly used templates, but also gives you the option to customise and change how the website or blog looks. All of these things are as easy to change as other aspects of WordPress.
Alongside these considerations, WordPress is incredibly secure, supports a variety of multimedia and can be integrated with other aspects of your online marketing and content. So, is it really a surprise just how popular it is when you think of all these things?